How to finish a persuasive speech

Not everybody out there thinks that they are able to write brilliant speeches, but the truth is that writing speeches is a craft that can be learned. Oratory used to be an actual study and although it may have changed over time, it has still kept some of the main original traits.

There are certain things you should bear in mind when writing a speech and they are most related to engaging your audience and making them listen to you. Certain tips and tricks will help you find the right words in order to write a speech that is actually interesting.

  1. Do not make your speech too long or too short.
  2. Have your target audience in mind: what are their preoccupations, their ages, what they like and what they generally dislike.
  3. Do not make your speech factual and boring, especially if you have a younger target audience.
  4. Use the second person in pronouns and in verbs on a frequent basis, because they establish a relationship with your audience at a subconscious level.
  5. If the context is appropriate, you can make good use of some jokes, but make sure you don’t overdo this.
  6. Make good use of the emotional dimension, but make sure that you do not become oversensitive, since this can be rejected by many of your audience’s members as well.
  7. Make sure you have a great ending that will stick to your audience’s memories and souls.

How to Write Great Speech Endings

As mentioned, writing speeches is a craft or a skill almost everybody out there can learn. Also as mentioned, the ending of the speech will be extremely important and here are some basic tips on how to make it truly great for your audience:

  1. Try to avoid using questions such as “Are there any questions?” when ending the speech and much less doing it abruptly, as the only means of letting the audience know the speech has ended.
  2. Make a brief summary of the things that have been pointed out in the speech (but do keep in mind that it should not be longer than maximum 15% of the entire length of the speech).
  3. The very last sentence should be a call to action, which is the very essence of the entire persuasive speech you have elaborated. Stay clear of clichés and be very cautious about the way you select your words here.


11 2016